Privacy Policy

Last Updated: 24 April, 2025

1. Introduction

1.1 Overview

Welcome to Stella Jensen ("Stella", "Jensen", "we", "our", or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with our services, including our website, booking system, and mobile applications.

1.2 Acceptance of Terms

By accessing or using Stella Jensen, you agree to the terms and conditions of this Privacy Policy. If you do not agree with the terms, please refrain from using our services.

1.3 Scope

This Privacy Policy applies to all information we collect through our platform and services, including any related features, content, or communication tools. It does not apply to information collected by third parties we do not control.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

Contact Information: Your name, email address, phone number, and mailing address.
Account Information: Username, and user role (e.g., rider, stable, instructor, photographer).
Booking and Transactional Data: Details about your bookings, gear rentals, purchases, subscriptions, and payment information.
Usage Data: Data about how you interact with our services, such as IP address, device type, and browsing behavior.

2.2 Non-Personal Information

We also collect non-personally identifiable data:

Technical Data: Device attributes, browser types, and system logs.
Usage Data: Aggregated data on platform activity and service usage.
Analytics Data: Insights collected via analytics tools to improve our offerings.

3. How We Use Your Information

3.1 Service Delivery

We use your information to:

Facilitate bookings, gear rentals, and purchases.
Match users with stables, instructors, and services.
Provide customer support and manage your account.

3.2 Communication

Respond to inquiries and feedback.
Send service updates, confirmations, and marketing communications (you can opt out anytime).

3.3 Legal Compliance

Fulfill legal obligations such as tax reporting or fraud prevention.

3.4 Analytics and Improvement

Analyze platform usage and optimize user experience.

4. Legal Basis for Processing

We process your data based on:

Consent: Provided when you sign up or provide personal info.
Contractual Necessity: To provide the services you’ve requested.
Legal Obligations: Including financial regulations or dispute resolution.
Legitimate Interests: Like improving security and enhancing the user experience.

5. Sharing of Information

5.1 With Service Providers

We may share your information with:

Payment Processors for secure transactions.
Cloud service providers for data storage.
Analytics platforms to understand and improve usage.

5.2 Legal Compliance

We may disclose data to comply with laws or respond to lawful requests.

5.3 Business Transfers

If Stella Jensen is involved in a merger, acquisition, or asset sale, user data may be transferred accordingly.

5.4 Aggregated and Anonymized Data

We may share anonymized data for research, statistical, or business purposes.

6. Data Security

We implement measures including:

We implement a variety of security measures to maintain the safety of your personal information, including:

Encryption of sensitive data.
Access Controls for internal data handling.
Regular Audits to detect and prevent breaches.

7. Data Retention

7.1 Duration

We retain data as long as necessary for service delivery, legal compliance, and dispute resolution.

7.2 Deletion

Users may request data deletion, subject to retention requirements.

8. Your Rights

You may:

Access or update your personal information.
Request data deletion or restrict its use.
Request a copy of your data (data portability).
Object to certain processing activities.
Withdraw consent at any time.

9. Cookies and Tracking

We use cookies to:

Improve site functionality.
Analyze usage and trends.
Enhance your experience.

10. International Data Transfers

Your data may be stored or processed in jurisdictions with different privacy protections. We ensure appropriate safeguards are in place for such transfers.

11. Children's Privacy

Stella Jensen is not intended for individuals under 18. If we discover we’ve collected data from minors without consent, we will delete it.

12. Third-Party Links

Our services may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy. Any changes will be posted with an updated date, and we may notify you via email or platform alerts.

14. Your Consent

By using our platform, you agree to the collection, use, and disclosure of your information as described in this policy.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: legal@stellajensen.co.za
Address: Kalkofnsvegur 2 3rd Floor 101, 101 Reykjavík, Iceland
Phone: +354 527 2787

Effective Date: 24 April, 2025
Last Reviewed: 24 April, 2025
Approved By: Stella Jensen Legal Team