Terms of Service

Last Updated: 24 April, 2025

1. Introduction

1.1 Welcome to Stella Jensen

Welcome to Stella Jensen ("Stella", "Jensen", "we", "our", or "us"). These Terms of Service ("Terms") govern your access to and use of all services provided by Stella Jensen, including:

Our website (the "Site"),
Our mobile applications (the "App"),
Our cloud-based platform for horse riding session management, stable administration, gear rentals and sales, instructor and photographer coordination, subscription services, and payment processing (collectively, the "Platform"),
And any other features, tools, content, or services offered from time to time in connection therewith (together with the "Site", "App", and "Platform", the "Services").

These Terms apply to all users of the Services, including stable owners, instructors, riders, photographers, gear vendors, and any other persons who access or use the Services on behalf of a business, organization, or other legal entity.

1.2 Acceptance of Terms

By accessing or using Stella Jensen, you agree to be bound by these Terms and our Privacy Policy. If you do not agree with any part of these Terms, you may not use our services.

1.3 Eligibility

You must be at least 18 years old and legally capable of entering into a binding contract to use Stella Jensen. By accessing or using our services, you confirm that you meet these eligibility requirements.

2. Description of Services

2.1 Platform Functionality

Stella Jensen is an end-to-end equestrian management platform designed to streamline the coordination between riders, stables, instructors, and gear providers. The platform facilitates seamless bookings, communication, and operational logistics. Key features include:

Stable Discovery and Bookings: Users can explore a curated list of verified stables, view availability in real-time, and book riding sessions directly through the platform.
Instructor Listings and Scheduling: Stables can register multiple instructors and define their availability. Users may schedule one-on-one or group lessons based on availability.
Horse Assignment and Activity Management: Stables can assign specific horses to scheduled sessions, block out unavailable horses (due to health, rest, or training), and prevent double-booking conflicts.
Gear Rentals and Purchases: The platform supports both rental and purchase of horse riding gear. Gear availability, pricing, and stock levels are managed directly by partners, and users can add gear to their bookings or order gear independently.
Real-Time Availability Management: All participants—stables, instructors, and horses—are scheduled in coordination to ensure availability accuracy and avoid overbooking.
Inventory and Order Management: Partners can manage their gear inventory and fulfill customer orders. The system supports different order types including sales to customers and internal stock replenishment.
No Recurring Bookings: Please note that Stella Jensen does not support recurring booking functionality. Each session must be booked individually.

2.2 Third-Party Integration

Our services may integrate with third-party payment processors and tools. By using Stella Jensen, you agree to comply with their respective terms and conditions.

3. Account Registration

3.1 Creating an Account

To use certain features of Stella Jensen, you must register an account by providing accurate and complete information. You are responsible for maintaining the security of your account credentials.

3.2 Account Roles

Upon registration, each user is assigned a role based on how they interact with the Stella Jensen platform. These roles define the permissions, responsibilities, and features available to the user. The roles are as follows:

RIDER: This is the default role assigned to individuals using Stella Jensen to book horse riding sessions, rent or purchase gear, and interact with stables or instructors. Riders can manage their bookings, view session history, and leave reviews.
STABLE: Assigned to stable owners or authorized managers who register their equestrian facility on the platform. Stable users can list their horses, manage booking availability, assign instructors, photographers, handle gear inventory, and oversee the entire operation of their location(s) via the platform.
INSTRUCTOR: Granted to professional riding instructors, typically through an application or verification process via our careers portal. Instructors can manage their availability, be assigned to lessons by individual stables, and track their training schedules.
PHOTOGRAPHER: Photographers are visual media specialists assigned to a specific stable and approved by the stable owner. They may be included as part of a riding session to document the experience. After a session, photographers are responsible for delivering photos and videos to the rider who made the booking, typically via email. Their content enriches the user experience and serves as a memorable keepsake.
ADMIN: This role is internally assigned and reserved for platform staff and system administrators. Admins have elevated permissions allowing them to manage users, moderate content, resolve disputes, and perform operational oversight across the entire Stella Jensen ecosystem.

4. User Responsibilities

4.1 Compliance with Laws

You agree to use Stella Jensen in accordance with all applicable laws, including animal welfare, business registration, tax compliance, and safety regulations.

4.2 Accurate Information

You are responsible for maintaining accurate and up-to-date information on your account, including stable details, instructor profiles, gear inventory, and user data.

4.3 Prohibited Activities

You may not:

Submit false or misleading information.
Book or list services under fraudulent pretenses.
Misrepresent the availability or condition of horses or gear.
Circumvent booking or payment systems.
Harass or abuse any user or staff.

5. Bookings and Payments

5.1 Booking Process

Users can schedule horse riding lessons, stable experiences, and gear rentals directly through the Stella Jensen platform. The process is designed for clarity and ease:

Select your desired stable, activity, instructor (if applicable), and horse (if available).
Add optional services such as gear rentals or session photography.
Complete your booking using a supported payment method.
Receive confirmation once your booking is validated and payment is successfully processed.

All bookings are subject to stable and horse availability. Users are encouraged to review provider availability in advance.

5.2 Gear Purchases Outside Bookings

Beyond rentals, users can purchase horse riding gear via the Stella Jensen gear marketplace. These purchases can be shipped directly to any valid delivery address, regardless of whether a riding session is booked. All gear available for purchase on the platform is part of the official Jensen product line. We do not support third-party gear sales. Orders are fulfilled exclusively by verified Jensen gear vendors to ensure quality and authenticity.

Tracking and estimated delivery dates are provided upon checkout.

5.3 Pricing and Fees

Pricing on the Stella Jensen platform is structured as follows:

Riding Sessions & Stable Services: Prices are determined by individual stables.
Instructor & Photographer Fees: Set by the respective instructors and photographers affiliated with a stable.
Gear Rentals: Rental fees are set by each stable offering the gear.
Gear Purchases: Prices are set by Stella Jensen for all official Jensen gear sold on the platform.

Stella Jensen may apply the following additional charges:

Transaction Fees: Charged to cover payment gateway processing costs.

All fees and charges are transparently displayed prior to final checkout.

5.4 Payment Methods

We support a variety of payment options for your convenience:

Major debit and credit cards
Digital wallets (e.g., Apple Pay, Google Pay)
Cryptocurrency via supported Web3 wallets

Please ensure that your selected method is supported and has sufficient funds at the time of checkout.

5.5 Refunds and Cancellations

Refunds and cancellations are governed by the Cancellation Policy and the Refund Policy set forth by Stella Jensen. Users should review these policies before completing a transaction.

Cancellations made within the allowable window may qualify for a full or partial refund.
Late cancellations or failure to attend will result in forfeiture of payment.

If assistance is needed, Stella Jensen provides a support team to help mediate disputes or facilitate refunds when possible. For refund-related inquiries, please contact refunds@stellajensen.co.za.

6. Stable and Horse Management

6.1 Availability and Scheduling

Stables are fully responsible for maintaining accurate and up-to-date availability of their horses, instructors, and any associated gear (e.g., saddles, helmets). This includes ensuring that horses are fit and available for riding, instructors are scheduled and prepared, and any necessary gear is in stock and ready for use.

Users are strongly encouraged to verify all details, including instructor availability, horse readiness, and gear availability, before finalizing bookings. By proceeding with a booking, users acknowledge that they have confirmed the availability of these services.

6.2 Double Booking and Conflicts

The Stella Jensen platform includes built-in mechanisms designed to prevent double bookings and scheduling conflicts. Stables are responsible for ensuring their horses, instructors, photographers, and gear availability is accurately reflected in the stable overview. Stella Jensen automatically verifies the availability of these resources to prevent conflicts and double bookings.

Stables are required to keep their availability up-to-date to ensure that no overbooking occurs. If a scheduling conflict arises, the platform will automatically notify the user and provide alternative options.

In the rare event that a double booking or scheduling conflict prevents the user from receiving the full services of their booking (e.g., missing instructor, horse, or gear), the stable is obligated to offer a suitable resolution, such as:

Rebooking the rider(s) for an alternative session at no additional cost.

Stella Jensen will facilitate the refund process and ensure that users receive fair compensation for verified issues in accordance with the platform’s Refund Policy.

7. Subscriptions and Recurring Services

7.1 Subscription Plans

Stella Jensen offers subscription plans directly to users and partners, providing access to platform-wide benefits such as enhanced features, discounts, and priority support. Subscriptions are managed exclusively by Stella Jensen and are not affiliated with any individual stable, instructor, or photographer.

FREE (Default for all users)

Access to browse stables, horses, instructors, photographers, and book sessions.
Access to customer support via email.

INDIVIDUAL

A premium plan tailored for passionate riders seeking added value and convenience:

10–15% discounts on session bookings and gear purchases.
Early access to new stables, horses, gear drops, and seasonal events.
Ride Analytics: Automatically generated insights from past bookings (frequency, preferences, time in saddle, favorite horses).
Priority support via live chat and response guarantee within 24 hours.
Giftable credits and monthly gear coupons.
Subscription-only events: Private clinics, partner meetups, and training sessions.

ENTERPRISE (For stables and equestrian businesses)

A subscription plan designed to support operations and growth for partners on the platform:

Business Insights Dashboard: Metrics on booking trends, gear performance, customer retention, and instructor usage.
Priority placement in search results and featured listings.
Unlimited instructors and horse listings.
Automated communications: Custom reminder messages, waivers, feedback requests, and cancellations.
Access to gear resale commissions when gear is purchased post-lesson by users introduced through your sessions.

7.2 Billing and Renewal

Subscriptions are billed at the start of each billing cycle.
Unless canceled, subscriptions renew automatically at the end of each cycle.
Users will be notified in advance of any pricing or feature changes.

7.3 Cancellation and Refunds

Subscriptions can be canceled anytime via the user dashboard. Cancellations take effect at the end of the current billing period.

No prorated refunds are issued.
Access continues until the end of the paid period.

7.4 Subscription Management

Each subscription includes details such as:

Plan type and tier
Billing cycle (monthly or annual)
Renewal status
Active or cancelled status
Associated user or stable ID
Billing metadata

7.5 Modifications

Stella Jensen reserves the right to change subscription benefits, pricing, and plan structures. Users will be given prior notice of any material changes.

For subscription support, please contact subscriptions@stellajensen.co.za

8. Gear Rentals and Orders

8.1 Gear Listings and Control

All gear available for rent or purchase through the platform is part of the official Stella Jensen Product Catalog.

Product descriptions, images, and specifications (such as materials, sizes, and intended use) are created and managed exclusively by Stella Jensen to ensure brand consistency and product accuracy.
Partners may not modify these core product attributes but are permitted to manage local pricing for rentals, allowing flexibility to accommodate market demand, operational costs, or regional differences.
Partners may set:
- Rental pricing for gear they stock at their stable.
All listings, including size, availability, and rental pricing, are displayed through a centralized platform interface maintained by Stella Jensen.

Gear sales pricing (for outright purchases) remains centrally controlled and non-editable by partners.

8.2 Inventory Management

All gear listed for rental must be sourced directly from Stella Jensen. Stables may only offer for rent gear that they have officially purchased through Stella Jensen. Inventory levels for rentals are maintained locally at each stable, but all products—descriptions, images, pricing, and specifications—are standardized and managed by Stella Jensen to ensure consistency and brand integrity.

Partners are responsible for updating gear availability at their location to reflect losses, damages, or active rentals.
If a gear item becomes unavailable (e.g., due to damage, loss, or unreturned prior rentals), the stable must update their inventory accordingly to avoid rental gear shortages.
Stella Jensen may suspend or revoke a stable's gear rental privileges in cases of mismanagement or consistent inventory inaccuracies.

8.3 Fulfillment and Returns

For purchased gear (non-rental items), Stella Jensen is solely responsible for order fulfillment, shipping, and customer satisfaction. All gear orders are fulfilled by approved Jensen vendors or directly from our warehouses.

Purchased gear is guaranteed by Stella Jensen, subject to our Refund Policy.
In the event of delivery issues, product defects, or incorrect items, Stella Jensen will coordinate any necessary replacements or refunds directly with the customer.

For rented gear, fulfillment is carried out by the stable that owns the physical inventory.

Stables are responsible for ensuring that rented gear is in good, usable condition at the time of booking.
Any disputes regarding rental gear condition or availability will be handled jointly by Stella Jensen’s support team and the involved stable, with Stella Jensen retaining final authority on refunds or dispute resolution.

Users are not required to coordinate with stables directly—gear inventory, availability, and return standards are enforced via the platform.

9. Insurance and Liability

9.1 Insurance Add-On

Stella Jensen does not provide default or automatic insurance coverage for users participating in horse riding sessions. However, users have the option to purchase an insurance add-on at the time of booking. This add-on is designed to provide additional protection in the event of an accident during a riding session booked through the platform.

Coverage Amount: The insurance add-on provides coverage for medical expenses, emergency evacuation, and other accident-related costs incurred during the riding session.
Flat Fee: A fixed, per-rider fee applies and must be paid at the time of booking in addition to the session cost.
Availability: The insurance add-on can only be selected during the booking process and cannot be added retroactively after a session is confirmed.
Terms: By selecting the insurance add-on, users agree to the terms and conditions of the associated insurance policy, including any limits, exclusions, and coverage restrictions.

Note: The insurance add-on must be purchased at the time of booking and cannot be added after the session is confirmed. Users are encouraged to review the full terms of the insurance policy, including coverage limits and exclusions, before proceeding with the purchase.

For full details on coverage, exclusions, and terms, please review the Insurance Policy.

9.2 Partner Liability and Insurance Requirements

All partners—including but not limited to stables, instructors, photographers, and horse owners—are recognized as independent entities and are required to maintain their own valid and sufficient insurance coverage at all times. Such coverage must include, at a minimum:

Public liability insurance for all activities conducted on partner premises;
Coverage for personal injury, death, or property damage suffered by riders, third parties, or animals in connection with any services, facilities, or equipment under the partner’s control;
Insurance for all gear, equipment, and infrastructure used in the provision of services through the platform.

Stella Jensen shall bear no responsibility or liability for any harm, loss, damage, injury, or incident occurring in connection with a partner’s services, equipment, animals, or premises, whether arising from negligence, omission, misconduct, or otherwise.

Note: Stella Jensen functions solely as a technology service provider that facilitates the discovery, scheduling, and management of equestrian services, gear rentals and purchases. We do not operate, manage, or control the physical environments, personnel, or equipment of any partner.

Note: Accordingly, Stella Jensen’s liability is expressly limited to services and products directly supplied and fulfilled by Stella Jensen. We do not provide or assume any liability for partner-operated services or locations.

Each partner is contractually obligated to promptly report any safety hazards, incidents, or equipment losses that may affect rider safety or experience. Nevertheless, full operational responsibility and liability remain with the partner.

Stella Jensen does not own or control any horses, riding facilities, gear rentals, or services offered by partners.
Partners act independently and are not employees, agents, or representatives of Stella Jensen.
To the fullest extent permitted by law, Stella Jensen expressly disclaims any and all liability for injuries, damages, losses, or claims arising out of or in connection with any partner-led activity, including lessons, events, gear rentals, or related services.

Limited Rider Coverage

Stella Jensen’s rider coverage, where offered, applies exclusively to services or gear that are directly provided or fulfilled by Stella Jensen. This coverage does not extend to third-party partner services, environments, or personnel.

The optional insurance add-on is available for all bookings. These are subject to separate terms and must be selected at the time of booking. Users are strongly encouraged to review the full Insurance Policy and to maintain their own insurance coverage as appropriate.

9.3 User Responsibility

Users participate in horse riding and related activities at their own risk. By booking a session, users agree to:

Abide by all safety rules and guidelines established by the stable or instructor.
Sign any applicable waivers or releases of liability as required by the stable or instructor.
Understand and acknowledge that horse riding involves inherent risks, including the potential for injury or accidents.

In the event of an accident, if users have opted for the insurance add-on, they will be covered according to the terms specified in the Insurance Policy.

10. Termination

10.1 Termination by User

You may delete your account at any time via your profile settings. Any outstanding transactions must be completed or canceled.

10.2 Termination by Stella Jensen

We reserve the right to suspend or terminate your account if you violate these Terms or applicable laws, or misuse the platform.

10.3 Effect of Termination

Upon termination, your data and bookings may be deleted. Any remaining balances will be settled as appropriate.

11. Privacy Policy

Your use of Stella Jensen is subject to our Privacy Policy, which describes how we collect, use, and protect your personal data.

12. Disclaimer of Warranties

The platform is provided "as is" and "as available." We do not guarantee uninterrupted service, nor do we warrant the accuracy of listings or the conduct of other users.

13. Limitation of Liability

To the maximum extent permitted by law, Stella Jensen is not liable for indirect or consequential damages, including lost profits, data loss, or injury related to horse riding activities arranged through the platform.

14. Indemnification

You agree to indemnify and hold harmless Stella Jensen, its affiliates, employees, and partners from any claims or damages arising out of your use of the platform, your violations of these Terms, or your conduct with other users.

15. Governing Law

These Terms, and any dispute arising from or in connection with them (including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of the Republic of Iceland, without regard to its conflict of law principles.

By using the Stella Jensen platform, you agree that any legal proceedings shall be subject to the exclusive jurisdiction of the competent courts of Reykjavík, Iceland.

Note: Notwithstanding the above, Stella Jensen reserves the right to bring proceedings in any competent jurisdiction where you reside, operate, or maintain assets, in order to enforce these Terms or seek equitable relief, including injunctive or protective orders.

This clause does not limit any statutory rights that may be available to users under the consumer protection laws of their country of residence, where applicable.

16. Changes to Terms

16.1 Amendments

We may update these Terms from time to time. We will post the revised version and update the "Last Updated" date at the top of this document.

16.2 Notification

Where possible, we will notify users of significant changes through email or prominent notices on the platform.

17. Contact Us

If you have any questions or concerns regarding these Terms, please contact us at:

Email: legal@stellajensen.co.za
Address: Kalkofnsvegur 2 3rd Floor 101, 101 Reykjavík, Iceland
Phone: +354 527 2787

Effective Date: 24 April, 2025
Last Reviewed: 24 April, 2025
Approved By: Stella Jensen Legal Team